KR Holdings – Creative Agency & Web Studio WordPress Theme

Welcome to KR Holdings

Led by Karl Rowlands

Thanks for stopping by. I’m Karl, and I’m proud to introduce you to the group of businesses I’ve built with one simple aim: to help others grow.

From smart digital systems and AI-powered websites at Effeithlon AI, to Sgorio Networking for local business connections, Unig Sports apparel for grassroots clubs, and Community Coaching for youth development—we’re here to make an impact that lasts.

Every project we take on is designed to be efficient, affordable, and built with real people in mind. Take a look around, and if you think we can help—just reach out.

our brands

Effeithlon AI

Effeithlon AI builds smart, automated websites that streamline business and boost performance.
We save time, cut costs, and help you grow online.

Sgorio Networking

Sgorio Networking connects ambitious Welsh businesses through events, partnerships, and shared growth.
We bring people together to build real opportunities.

unig sports

Unig Sports creates high-quality, durable apparel for grassroots clubs at affordable prices.
We help teams look unique and play with pride.

business consulting

I help businesses transform their recruitment through AI, automation, and smart strategy. From streamlining hiring workflows to developing standout employer brands, I specialise in building scalable, efficient talent solutions. Whether you’re an SME or scaling team, I offer fractional leadership, training, and end-to-end talent advisory.

community coaching

With a sports degree and experience managing local venues and sports clubs, I offer football and rugby coaching, run inclusive holiday clubs, and lead community fitness programmes. I also support grassroots clubs in setting up foundation football programmes and developing sustainable community sport initiatives.

career coaching

Our Career Coaching supports individuals at all levels with a free downloadable guide and a structured 10-week course covering CVs, AI tools, LinkedIn, and interview prep. We also offer tailored executive coaching for senior leaders, focusing on NED roles and strategic career progression.

Karl and the team have built an incredible website for our business. We're extremely happy with the service and have since signed up for their SEO and social media management as well. Highly recommended - keep up the great work!

I had the privilege of witnessing Karl's exceptional abilities. His strong communication and analytical skills, and ability to build relationships with both stakeholders, European board members, Directors and Talent Team management - resulted in consistently exceeding targets whilst also mapping out the candidate markets across the UK estate. I highly recommend Karl for his excellent project and people management skills.

Karl was the National Manager of ProCare Australia whilst I was working with the organisation. Starting off my career in Recruitment with ProCare, Karl played a large part in my development, wherein he always provided support and valuable knowledge through his vast experience to help me build on my skills and processes. Karl implemented effective business strategies to help grow and scale the business. It was a pleasure working and learning from Karl, and we have kept in contact since.

Our Clients

sme & local businesses

Affordable sites, SEO, and lead-gen tools

recruitment teams

AI hiring tools, EVP, and scalable talent systems

sports
clubs

Custom kits, club shops, and team websites

community groups

Qualified staff, after-school clubs, and MUGA hire

prior projects

Our work speaks for itself. Here are just a few standout projects we’re proud to have led:

Talent Transformation – Phoenix Medical
Built out European talent pipelines, advised on workforce planning, and optimised employer branding.
Website & Digital Services – Aerial Arborist
Designed and delivered a custom AI-powered website with ongoing SEO and social media support.
Grassroots Club Development – Penmaenmawr Phoenix FC
Created a sustainable foundation football pathway for 3–7s, managed pitch hire, and supported community sport growth.
Career Coaching – Across the UK & Australia
Delivered 1:1 coaching programmes helping individuals relaunch careers, secure promotions, and transition into executive roles.
Event & Inclusion Leadership – Dwygy Dashers / Crazy Catz
Organised inclusive community events promoting health, movement, and wellbeing for all ages.

Brief History

KR Holdings was founded by Karl Rowlands, a seasoned recruitment and business leader with 18 years of experience across Europe, Asia, the Middle East, North America, and Australia. After returning to North Wales, Karl combined his passion for people, community, and smart systems to launch a group of businesses focused on lasting impact.

From AI-powered websites to inclusive coaching programmes, every KR Holdings project reflects our core belief: that growth should be accessible, efficient, and meaningful—whether for businesses, individuals, or communities.

Let’s chat.
Whether you’re looking for coaching, consulting, or collaboration—book a quick intro call to see how we can help.