Welcome to KR Holdings
Led by Karl Rowlands
Thanks for stopping by. I’m Karl, and I’m proud to introduce you to the group of businesses I’ve built with one simple aim: to help others grow.
From smart digital systems and AI-powered websites at Effeithlon AI, to Sgorio Networking for local business connections, Unig Sports apparel for grassroots clubs, and Community Coaching for youth development—we’re here to make an impact that lasts.
Every project we take on is designed to be efficient, affordable, and built with real people in mind. Take a look around, and if you think we can help—just reach out.

our brands

business consulting
I help businesses transform their recruitment through AI, automation, and smart strategy. From streamlining hiring workflows to developing standout employer brands, I specialise in building scalable, efficient talent solutions. Whether you’re an SME or scaling team, I offer fractional leadership, training, and end-to-end talent advisory.

community coaching
With a sports degree and experience managing local venues and sports clubs, I offer football and rugby coaching, run inclusive holiday clubs, and lead community fitness programmes. I also support grassroots clubs in setting up foundation football programmes and developing sustainable community sport initiatives.

career coaching
Our Career Coaching supports individuals at all levels with a free downloadable guide and a structured 10-week course covering CVs, AI tools, LinkedIn, and interview prep. We also offer tailored executive coaching for senior leaders, focusing on NED roles and strategic career progression.



Our Clients
sme & local businesses
Affordable sites, SEO, and lead-gen tools

recruitment teams
AI hiring tools, EVP, and scalable talent systems

sports
clubs
Custom kits, club shops, and team websites

community groups
Qualified staff, after-school clubs, and MUGA hire

prior projects
Our work speaks for itself. Here are just a few standout projects we’re proud to have led:
Talent Transformation – Phoenix Medical
Built out European talent pipelines, advised on workforce planning, and optimised employer branding.Website & Digital Services – Aerial Arborist
Designed and delivered a custom AI-powered website with ongoing SEO and social media support.Grassroots Club Development – Penmaenmawr Phoenix FC
Created a sustainable foundation football pathway for 3–7s, managed pitch hire, and supported community sport growth.Career Coaching – Across the UK & Australia
Delivered 1:1 coaching programmes helping individuals relaunch careers, secure promotions, and transition into executive roles.Event & Inclusion Leadership – Dwygy Dashers / Crazy Catz
Organised inclusive community events promoting health, movement, and wellbeing for all ages.
Brief History
KR Holdings was founded by Karl Rowlands, a seasoned recruitment and business leader with 18 years of experience across Europe, Asia, the Middle East, North America, and Australia. After returning to North Wales, Karl combined his passion for people, community, and smart systems to launch a group of businesses focused on lasting impact.
From AI-powered websites to inclusive coaching programmes, every KR Holdings project reflects our core belief: that growth should be accessible, efficient, and meaningful—whether for businesses, individuals, or communities.
Let’s chat.
Whether you’re looking for coaching, consulting, or collaboration—book a quick intro call to see how we can help.